Stratégie Commerciale

Au début de l’aventure, il y a une stratégie globale…le cap indispensable fixé par le dirigeant. Cette dernière doit trouver une traduction plus opérationnelle. Et c’est là qu’intervient la stratégie commerciale.

La réussite de l’entreprise passe inévitablement par une stratégie commerciale de qualité.

COMMENT ACCÉDER AU CONTENU DU MODULE ?

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